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Honda’s Dog-Friendly Element Available Next Month


Honda’s first stateside attempt at attracting car-shopping dog lovers in one fell swoop is a month from being unleashed.

American Honda Motor Co. Inc. said Monday that its dog-accommodating Element is set to be available Nov. 16, about a month after the light truck’s 2010 model begins arriving at dealerships. Features on the dog-friendly model include a cushioned cargo bed area with safety restraints, second-row pet seating with restraints, a spill-resistant water bowl, special ventilation fans, bone and paw print-patterned floor mats and a retractable ramp to help animals get in and out of the vehicle.

Honda executives have said that if a buyer wants to buy the options, they will be added to the truck at dealerships, not on the production line.

The sticker price for the dog-friendly equipment is $995, Honda said. Next year’s model of the Element, which is assembled in East Liberty, starts at $20,525.

The effort to provide canine-friendly upgrades to the Element started in 2005 in Japan with the Wow, a wagon aimed at dog owners. In the United States, the Element previously was recognized as the Dog Car of the Year by, which reviews vehicles and travel products for canines.



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